On Soy Milk Prices

I wrote a post a little while ago about the Soy Scorecard and thought about it today when I was at Whole Foods. Why? Because while in the "dairy" aisle looking for Earth Balance sticks, I passed the soy milks and decided to do a price comparison.

Silk is now offering an organic soy milk again. As you may recall all of Silk's soy milks were organic until very recently. Now most of their soy milks are labeled as "natural," which (to paraphrase Kurt Vonnegut) means diddly-squat.

Silk's organic soy milk was in the range of 2.89$ (I can't recall if it was .89 or .79 after the 2.)
Silk's "natural" soy milk was about 2.69$

To compare, Whole Foods 365 brand organic soy milk was 2.39$

It's almost incomprehensible to me why anybody would continue to buy Silk in light of this. I have drank Silk soy milk, and find it to taste exactly the same as the store brand soy milks I have drank (365 brand as well as whatever Shaw's sells). Store brands tend to carry vanilla, chocolate, plain and unsweetened soy milks, so they have variety as well.

While I have my issues with Whole Foods, I would much rather support them than Dean Foods. If voting with our wallets is all we can do, I encourage everybody to stop buying Silk.